About JAJA BAG

Young woman of 40 years, the designer Jihane Freret, daughter of a designer, has been rocked since childhood by the universe of fabrics and fashion. A world that she is passionate about and that in turn she wants to share with her daughter, Jade. THE CONCEPT We almost forget that you are a woman before being a mother, you trade your heels for sneakers to run around and your handbag for a diaper bag. Jihane Freret then asks himself the question: What if it were possible to combine femininity and motherhood? A reflection that will give birth to JAJA BABY BAG, the Parisian brand that will revolutionize the image of the diaper bag. A modern and feminine diaper bag in the image of today's woman.Read their story