About Rooted Treasures Farms

🌿 A New Beginning, Rooted in Love The Story of Charlie Farricielli & Rooted Treasures Farms. There’s a new kid on the block — But he’s no rookie. Charlie Farricielli — the man behind RoseFarm.com and Farricielli’s Flower City, a legendary name in the world of flowers for over 40 years- has come out of retirement. Not for profit. Not for curiosity. But for love.Because nature once called him… and now it calls him again. For decades, Charlie helped people celebrate life’s greatest moments weddings, anniversaries, births, first homes — through flowers that spoke the language of the soul. He became known not just for beauty, but for care, honesty, heart, and unmatched quality. He could have stayed retired. But Charlie believes this world needs life again. Real, breathing, growing life. So he returned — not with flowers this time — but with living RootedTreasuresFarms.com, an online sanctuary of over 1,500 varieties of live indoor plants, shipped with love, precision, and soul to homes across America and beyond. Lush plants that purify air. Calm hearts. Heal moods. Bring nature back where it belongs — close. This is not just a plant shop. It is Charlie’s legacy reborn — a gift from a man who never stopped believing that nature is medicine for the human spirit. He’s the “new kid on the block”… With 40 years of masterful experience. Hungry again. Purpose-driven. Deeply personal. Rooted Treasures Farms exists for this mission: To make every home feel more alive. Read their story