About Wilde Folk

Wilde Folk is an Austin-based small batch perfumery, that believes in using high quality, non-toxic ingredients. This belief came from a personal need, as owner & potion maker, Ceci Tucker, suffered from a plethora of health issues over her life, ranging from polycystic ovarian syndrome, to anxiety, migraines & gut dysbiosis. After seeing many doctors throughout her twenties, Ceci decided to take matters into her own hands and dive deep into holistic health. One of the first things she discovered in her journey, were the dangers of synthetic fragrances. While attempting to ditch the toxins, and switch to more holistic alternatives, Ceci came to realize there was a big problem in the beauty industry. Too many companies were marketing themselves as “clean”, only to find out most of them continued to use synthetic fragrances in their products. After years of learning about aromatherapy, wild crafting & essential oils, Ceci decided to create a brand dedicated to hormone healthy perfume oils. Wilde Folk products are made with sustainably harvested & ethically sourced ingredients, as we believe in the power of transparency & plant-based magic. Read their story