About Athar'a Pure

Athar’a Pure is a natural, premium skincare line made of rare, precious botanicals grown in South Asia and built around the 5000-year-old wisdom of Ayurveda. Every ingredient is cultivated with the utmost care and considered for its efficacy and holistic healing benefits for the skin, body, mind, and spirit. Athar’a Pure’s unique line of products was created especially to bring centuries of knowledge, rich heritage and exotic eastern plant botanicals to you in way that is accessible and works with a modern lifestyle. Athar’a is a combination of my name, Sara and my late nonni (grandma), Athar, a truly remarkable woman, who played an integral role in my upbringing. Her love and knowledge for plant botanicals and all their medicinal and beauty benefits was instilled in me at a really young age. She was the most beautiful woman I’ve ever known, inside and out – and I hope to honor her with a brand that celebrates her generous spirit and love for plants and wild life. Athar'a Pure is on a mission to leave a legacy of positive impact for the planet. We partner with organizations like Trees for Life to plant nutritious moringa trees to impoverished communities around the world. We are also committed to zero-waste packaging, with most of our components being glass, cardboard and biodegradable packaging peanuts with minimal to no plastic components. Our line is handcrafted in the U.S. and certified vegan and cruelty free by Leaping Bunny and Peta.Read their story