About Jimmy's Hatch Pepper Salsa

Our story begins in 2003, when we stumbled upon Hatch peppers at the Hatch PepperFest hosted by Dallas Central Market. One bite sparked a journey. Those bold, vibrant flavors inspired years of recipe testing, late-night batches, and endless taste-testing sessions. Before long, our Hatch pepper salsa—and the homemade tortilla chips we crafted to go with it—became the most-requested staples among friends and family. For 18 years, people kept telling us, “You need to share this with the world.” So we did. On September 3rd, 2022, we officially introduced our brand at the Manassas Farmers Market. Our launch wasn’t just successful—it confirmed what we already believed: great flavor brings people together. What began as a simple hobby has evolved into a purpose-driven small business built on authenticity, craft, and a love for bold, unforgettable taste. Today, our mission is the same as it was in our kitchen years ago: to bring the unmistakable flavor of Hatch peppers to people who crave something real. Today we continue to expand across the country, and growing what used to be a hobby into thriving, fun business!!!Read their story