About Labrute

LABRUTE is a Canadian sportswear and lifestyle brand born in the world of gym and mental discipline. The brand was created for those who believe that true strength does not only come from the physical, but above all from the mind. Each LABRUTE piece is designed to support training, daily routine and performance mindset. The designs are powerful, sober and assertive, with a strong visual identity that speaks to both athletes and active lifestyle enthusiasts. LABRUTE is distinguished by: - comfortable and durable cuts - materials selected for movement and resistance - an authentic image, anchored in gym culture The brand is aimed at a loyal, committed clientele ready to have a strong identity. LABRUTE is designed for independent businesses who want to offer their customers a distinctive, consistent brand aligned with an active lifestyle. * It all starts with the power of your mind.Read their story