About Selfish Swimwear

Founder and designer Naomie Caron always knew there was a better way of doing fashion. Torn between the overconsumption of the fashion industry and the vocation for social justice, she decided to keep that passion close to her heart by making things differently. After graduating from fashion school in 2011, Naomie spent a few years exploring the different niches of the industry with her first made-to-measure business. She was able to discover the particularities of menswear, evening wear, streetwear, winter coats, and even wedding dresses. But then came a customer demanding a swimsuit, opening this new adventure she hadn’t thought of before. Seeing the lack of ethical, sustainable, comfortable, and stylish swimsuits on the market, she knew she had found the key to her next business. To have control over the quality of the products and to ensure the well-being of the seamstresses and makers, Selfish swimwear's collections are all handmade from their headquarters in Montreal using mostly high-quality recycled fiber fabric, imported from Italy. Every piece is thought to offer longevity, versatility, elegance, support, and comfort.Read their story