About Pretty Little Star

PrettyLittleStar founded by Abi & (a tiny bit of help from Jon), where the personal aspect of shopping, and excellence in quality are combined to form our core ethos. Abi (aka Mum) spent years as cabin crew, living the high life sight-seeing & shopping all over the world. Abi with a history of being a master shopper with a keen eye for a deal, was accustomed to finding bargains on everything from handbags in Las Vegas, fine wine in South Africa, Havaianas in Brazil to cashmere scarves in Thailand. The excitement when she came back from work to open the magic suitcase and see what goodies had been bought was enjoyed by all. Whilst on maternity Abi thought she was going to struggle returning to work, being away several nights a week, unfortunately or should we say fortunately she was made redundant due to COVID, so the idea of PrettyLittleStar came about… the perfect mix of her passion for sourcing products & her new pride and joy baby Georgia Ruby. Jon (aka dad) has spent years working in advertising. After seeing how retailers often mislead customers with poor quality/cheap products, he wanted to challenge the norm and bringing honest value to the market. After spending more time working from home, he started to truly appreciate the family life and the daily challenges of a mother. Inspired to run their own business to achieve more work life flexibility and most importantly quality time with baby Georgia Ruby. Read their story