About Etta Loves UK

Etta Loves transforms everyday baby essentials into truly sensory experiences. Each pattern is created using the precise science of how babies see, developed alongside our Orthoptist to support visual and cognitive development from birth onwards. The result? Babies are genuinely mesmerised, giving parents calm, connected moments and making daily life that little bit easier - whether that’s less wriggling during changes, happier tummy time, or peaceful pram rides. Made from supersoft organic cotton, every piece is designed to be used and loved every day, and comes beautifully packaged for effortless gifting and display on shelf We’re a UK family brand, created by a mum of two who believes in bringing beauty, science and practicality together, helping parents feel calm, confident and connected from day one. 🌿 Why Stock Etta Loves -Family-run & female-founded -Created by a mum of two -Developed with an Orthoptist (children’s vision expert) -Certified B Corp -Organic cotton throughout -Proud NICU Donation Programme -Gift-ready packaging that sells beautifully off the shelf -Ships quickly from the UKRead their story