About Rainbow Designs

At Rainbow Designs, we have been creating joyful, character-led nursery and soft toy collections for over 50 years. Founded in 1971 and proudly based in Hampshire, England, our brand was built on a simple belief: that timeless stories and beautifully made toys can create magical childhood memories. We specialise in bringing much-loved, classic characters to life through thoughtfully designed soft toys, comforters, rattles and gifts for babies and young children. Our portfolio includes iconic names such as Paddington™, Peter Rabbit™, Winnie-the-Pooh™, The Very Hungry Caterpillar™, Peppa Pig for Baby™, The Snowman™, and many more — characters trusted and treasured by generations of families. Every Rainbow Designs product is created by our experienced UK design team, with quality, safety and developmental play at the heart of everything we do. All items are rigorously tested to meet current UK and European safety standards, using premium materials chosen for softness, durability and comfort. We are proud to work closely with independent retailers and global partners alike, offering dependable service, strong storytelling brands and products designed to be loved, gifted and kept. Rainbow Designs — where classic characters meet comforting design, and every toy tells a story.Read their story