About YSV7

YSV7 LDN was born in South London from a clear vision: to create affordable, stylish, and well-made fashion for everyone. Founded by an independent sole trader, the brand offers clothing, footwear, and accessories for men, women, and children—designed to be practical, durable, and flattering, while enhancing confidence and self-expression. At YSV7 LDN, we believe that how you present yourself matters. Style often speaks before words, shaping first impressions and how we are perceived. With this in mind, every piece is thoughtfully created to fit well, suit real bodies, and complement a wide range of tastes, budgets, and occasions—because beauty truly is in the eye of the beholder. We are committed to fairness, transparency, and putting our customers first. As a cruelty-free brand, none of our products are tested on animals, and we remain mindful of our environmental impact. Our aim is to keep prices accessible while continuously expanding our collections to include quality children’s wear, inclusive plus-size styles through our Fluffy, Curvy & Fabulous Collection, and reliable, fast UK delivery with next-day dispatch whenever stock allows. If an item isn’t available, we always endeavour to source it through our trusted suppliers. YSV7 LDN is proud to be an independent brand, built with care, creativity, and a long-term commitment to the community that supports us.Read their story