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Rupert and Buckley started life in the university dormitory of the founder J Buckley-Thorp and grew quickly with an emphasis on quality and heritage style. Since its inception, the brand's initial ethos hasn’t changed but now has only a new team and a new core demographic. The business saw the limitations in fast fashion in 2017 with the university sector, so spent the next 3 years increasing the brand's demographic to an ageless heritage feel with just a hint of British charm. The brand now has a demographic of 35+ with 200+ styles per season for pre-sell and in-season purchases. The business sells and licenses the brand in 8 global territories with 30 agents and has a solid sell-through and support structure.
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Rupert and Buckley started life in the university dormitory of the founder J Buckley-Thorp and grew quickly with an emphasis on quality and heritage style. Since its inception, the brand's initial ethos hasn’t changed but now has only a new team and a new core demographic. The business saw the limitations in fast fashion in 2017 with the university sector, so spent the next 3 years increasing the brand's demographic to an ageless heritage feel with just a hint of British charm. The brand now has a demographic of 35+ with 200+ styles per season for pre-sell and in-season purchases. The business sells and licenses the brand in 8 global territories with 30 agents and has a solid sell-through and support structure.