About The Bra Lab

It all started one late summer night, when we decided to cut up our bras and innovate on something that hadn't been changed in over 100 years. Our Nonna was a tailor from Italy, who taught us a thing or two about materials, quality and craftsmanship. So we went to work on our anti-traditional bras. Not only did we create the first side-clasping bra, we invented a new bra system – a system that actually improved women's everyday lives. By providing women with support, expanded sizes, interchangeable straps, and configurations that could work with almost any outfit, we gave them control. Designed by women, for women. The perfect bra should go with everything. Any situation. Any outfit. Our bras are made to adapt. Get your base cup & swap the straps. This breakthrough idea, with our innovative side-clasping system, provides an expanded size range, interchangeable straps, and configurations that can work with almost any outfit. Finally, women are be free to wear what they want. Read their story