About Fro.ology

Fro.ology is a holistic hair wellness brand created to support textured hair through high-quality, clean conscious formulation, emotional well-being, and ingredient transparency. Founded by a neurodivergent mother who struggled to gain traditional employment due to her disabilities, Fro.ology was built by leaning into her strengths — formulation, research, and deep care for wellness. Fro.ology formulates high-performance products for curls, coils, and kinks without phenoxyethanol, artificial dyes, or synthetic fragrance. Every ingredient follows EU and EWG standards, allowing customers to feel confident about what they’re using on themselves and their children. Fro.ology prioritizes emotional well-being, recognizing that stress, and burnout directly impact scalp health and hair growth. By combining botanicals, herbs, functional mushrooms, and science-backed actives, we support hair wellness from the inside out. All products are handmade in small batches to ensure quality and freshness, delivering salon-quality performance. Fulfillment is handled through a trusted local 3PL for fast turnaround and reliable restocks — making Fro.ology a strong, low-friction partner for retailers. With a highly rated presence on Etsy and a loyal, education-driven customer base, Fro.ology consistently delivers repeat purchases and strong demand. Retailers love Fro.ology for its clean formulations, hair wellness positioning, and a story customers genuinely connect with.Read their story