About This Is It. Beauty

Natural, cruelty-free skincare that combines a minimalist philosophy with maximum results. That’s our story at its simplest. Want to know more? Here goes. Placing the natural world at the heart of our concept, we gathered an expert team of cosmetic scientists and artisanal producers to fuse centuries of herbal wisdom with the latest scientific advances. We practice care and kindness at every stage of the process, using our Seed-to-Bottle Philosophy®. The result is a streamlined range of powerful products that give your skin the nourishment it needs, whether solo or in harmony as a complete regime. But that’s not all that makes us different. Small, independent company based in SoCal? Check. Gender and age inclusive? Check. Innovative, ethical and sustainable materials and processes? You’ve guessed it: Check. Transparent, traceable story for every ingredient with our Seed-to-Bottle Philosophy®? Check. Community and charitable contributions? You bet. Inspired by nature, infused with science and crafted for you. This Is It.Read their story