About ChaLuMu

At first glance, ChaLuMu is beautiful, eye-catching jewellery. What isn’t immediately visible is its purpose. ChaLuMu is a UK-based wellbeing jewellery brand creating breathing necklaces designed to support calm in everyday life. Each piece combines modern, minimalist design with a subtle, tactile breathing mechanism that encourages slow, controlled breathing, helping the wearer pause, ground, and reset. Designed to be worn daily, ChaLuMu pieces feel like contemporary jewellery while offering a discreet wellbeing ritual whenever it’s needed. They resonate with customers seeking calm, mindful alternatives to digital wellness tools and have strong appeal as meaningful, thoughtful gifts. With a focus on quality materials, considered design, and emotional wellbeing, ChaLuMu sits at the intersection of jewellery, gifting, and wellness. We are new to wholesale and excited to partner with retailers who value beautiful products with a deeper purpose.Read their story