About augustnoa

Ally Lei founded augustnoa with a simple mission: to create a backpack that truly does it all. life is demanding, and you need a bag that’s got your back - in every sense of the word. traditional backpacks were missing a crucial element – the ability to seamlessly blend function with style and sustainability. after years of searching for something that seemed not only obvious but also necessary – a stylish and practical backpack that could accompany you from the morning gym and the office to happy hour and your travels – i decided to fill that gap. i envisioned 'the everything bag,' designed for use everywhere, every day, and in every way.Read their story