About Nuud Gum

Big gum has a dirty secret... we've been chewing thousands of tons of plastic. Regular chewing gum accounts for some of the most blatant pollution in our daily lives, and yet most of us don’t realise it's a single-use plastic! Yep, you read that right! Regular chewing gum is a single-use plastic. In the UK alone, some 100,000 tons of it is chewed every year, and 95% of the country’s streets are stained with it. How does big gum get away with it? The plastic is hidden under the term gum base within the ingredients list. Gum brands don’t have to disclose that their gum base is made from plastic! It’s deceiving, not to mention disgusting. It's out there for all to see – plastering our pavements and stuck to our shoes. Unlike most gum brands, we can confirm all the ingredients used in our recipes. You guessed it, they're all plastic free and plant based! We make Nuud the way chewing gum was first made hundreds of years ago - using a sustainably harvested tree sap called chicle. It's this natural ingredient that makes our gum plastic free, plant based and biodegradable.Read their story