About Routine

“MAKE THE ORDINARY EXTRA” - that is the philosophy of Routine. Through its universe, Routine questions our relationship to time and invites you to enjoy every moment. The iconic RADAR and ORIGINAL models translate this concept into their design that sometimes call for contemplation, sometimes letting go. Routine symbolizes this (re) conquest of time, that of change! Since its creation in 2016, Routine has been fighting for relocate all stages of manufacture of its watches on French territory and safeguard watchmaking know-how. From the machining of cases to the assembly of watches, including the manufacture of hands and dials, each step is the result of the know-how of the latest French watchmaking craftsmen and industrialists. Through this project, Routine defends a sustainable production model that creates jobs and value for the local economy. Read their story