About Hoda London

HODA is an ethical fashion brand that I created whilst travelling round India. I am a self taught designer and it has been evolving since its foundation in 2014. Each garment is made in close collaboration with a highly skilled family of tailors in Rajasthan, India. We design one-off and bespoke silkwear made from recycled sari fabric, block print cottons and neutral basics. The philosophy is to create a simple silhouette and let you make it your own. The brand is the antithesis of fast fashion. The aim is to create classic wearable pieces that we hope you will take out of your wardrobe again and again! If you have any questions or queries please don't hesitate to get in touch. Lots of love, EmmaRead their story