About Maelu

Maelu is an ethical women’s apparel line designed by Meghna Dave in her Atlanta studio and handmade in India using traditional artisan techniques such as block printing, hand weaving and screen printing. We focus on sustainable textiles made with natural fibers and vegetable dyes. As a second generation Indian American, designer Meghna Dave grew up immersed in her family's Indian culture, while equally inspired by American trends, pop culture, & timeless fashion. After leaving her corporate life and taking some time to travel through India, she discovered that she longed to keep the vibrant art of her culture alive by mixing historical crafting techniques with new modern patterns and silhouettes. With all of this in mind she created Maelu - an ethical women’s apparel line designed in Atlanta and handmade in India using traditional artisan techniques such as block printing, screen printing & hand weaving. Maelu strives to follow a sustainable business model by making responsible decisions and staying committed to the artisans behind our textiles. We work directly with our artisans creating long lasting relationships. Our production is done by an NGO in Gujarat that fights for gender equality and empowers women against domestic violence. Over here, we believe it's 100% possible to look good, feel good and do good. Read their story