About Hightree Sustainable Art Co.

Handmade, Fair & Eco-friendly My name is Elma Hogeboom, sustainable artist, passionate gardener and tea lover. In 2017 I started my mission towards true sustainable art when I found out that the majority of paints in art stores contain poisonous materials and heavy metals, like cadmium, cobalt and lead. Not something I wanted to work with. After a lot of research I created my own database of sustainable pigments, binders and other materials that I use. That’s how I started my work as a sustainable artist, where I make art with respect for the environment. Because I think everyone should be able to decorate their homes with sustainable art, independent of their monthly paycheck, I started Hightree Sustainable Art Co. I made it my mission to make sustainable the new standard. Therefore, with Hightree I design sustainable art prints, posters and postcards with great care for the environment. For example, I try to use as many recycled materials as possible, and wrap my postcards in bioplastic sachets that are home compostable. To complete the circle, Hightree plants a tree for every art print, poster and set of 6 postcards. That’s what I call ‘a tree for a Hightree‘. This way we build a more beautiful, healthier and greener future together.Read their story