About JĒLD

Founded by a committed and passionate young woman, JĒLD wants to be a brand of refined leather bags, creative and in perpetual renewal. JĒLD is positioned at the crossroads of modernity and authenticity in the art of leather. She aspires through her creations to promote Moroccan and African art and culture. All the JĒLD creations: handbags, tote bags, and crossbody leather bags, are handmade by craftsmen who carry with them ancestral know-how and use local, fine, and sustainable materials.Read their story