About The Rad Black Kids

The Rad Black Kids represent the underrepresented, and come out of a need to tell an anti-monolithic story, our story. The need for this brand grew out of a desire from the founder to see faces that reflect his in action sports. He began through building longboards, simply because he couldn't afford one, so his background in architecture made this possible. The Rad Black Kids initially began building longboards with riders in mind by utilizing the best "rider oriented" boards: Using rider's choice trucks, wheels, bearings, and true rider quality decks. The brand has now evolved to clothing and footwear made with partners in Portugal, who are paid fair wages, and use time honored traditions. All our product is made by hand, and we plant a tree for every piece sold!Read their story