About Sams Group Australia

With over 55 years of experience within the industry, Sams Group Australia pride ourselves in delivering quality timepieces and stunning jewellery to the Australian public. In March 1967, Sam Der Bedrossian founded Sams Watchmaker Jeweller Pty Ltd. To this day, the company remains a fully Australian-owned family business - a company that he still faithfully manages. Within a few years, he began to import movements from Switzerland to design and assemble his own watches under the brand name "Classique". Sam is still passionate about every detail and design of his watches, and remains completely involved in every aspect, starting with the selection of world quality parts and components that make up a Classique watch. In 1991, Steve joined the family business to help create and manage Classique Watches. While gaining experience in the industry, Steve had a vision to extend further into the domain of fine diamonds and jewellery with an emphasis on Australian materials that represented the very best of Australia and its rare beauty. In 2010, the brands Pink Kimberley Diamonds and Blush Pink Diamonds were established. The use of Australian pink diamonds fell well within the scope of company values of using only local materials - and so the vision became creation. With both brands being well-received by the industry and consumers, Sapphire Dreams was launched in 2021 to further emphasise the importance and belief in the beauty of Australian products. Read their story