About Sloggi

From finest seductive lingerie to ultra-high-performance functional sportswear, from casual young fashion style to men's underwear that's as comfortable as it's creative, the strong brands of Triumph International offer fascinating products for men and women of all ages, for those special unique moments. Sloggi has been spinning cotton and pushing boundaries since 1979, delivering comfort to women and men all over the world. We sold the first of 1.5 billion briefs, kick-starting the cotton revolution by unleashing the world’s first core-spun bodywear product made from extra-combed cotton spun around elastic Lycra - a revolution that made us the number 1 selling brief in Europe. Sloggi's core label is innovative bodywear that acts as the foundation of true comfort in everybody’s everyday. “...the world’s most wearable, everyday, innovative bodywear” The thing that makes us most uncomfortable is the thought of discomfort in the bodywear market, and because bodywear is what is closest to people, comfort has to be of utmost importance. Our mission is to revolutionise the world of bodywear. By understanding people and their bodies in a real, everyday context we can deliver innovations in comfort that will truly change the category.Read their story