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We met working as baristas. We got as nerdy as you can get about brewing, and after winning a national championship in coffee we decided to bottle our expertise. We started by flooding our parent’s kitchen, tweaking and perfecting the recipe until we were finally happy to release the finished product. Speciality coffee is great. But it can get pretty complicated. That’s when we decided to make it our mission to make great coffee more accessible. The name comes from the Spanish “Café Solo”, directly translated as “just coffee” which is the name given to black coffee or espresso. We think there’s something powerful about doing one thing well. Simplifying, not complicating. We’re not interested in trying to do everything. We’ll focus on doing our one thing well, so our customers can focus on doing their one thing well. Whilst we are hugely passionate about coffee itself, we feel our true love for coffee is found in its use and its effect. Coffee makes us focussed, dynamic and energetic. Characteristics that enable productivity and creativity. Modern coffee companies are notoriously non-inclusive. Lots of jargon. Lots of snobbery. Lots of facial hair. As a modern coffee company ourselves, we feel that it is our right to avoid talking altitudes and terroir. We don’t feel the need to celebrate just the coffee, we want to also celebrate what it allows us to do.
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Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
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We met working as baristas. We got as nerdy as you can get about brewing, and after winning a national championship in coffee we decided to bottle our expertise. We started by flooding our parent’s kitchen, tweaking and perfecting the recipe until we were finally happy to release the finished product. Speciality coffee is great. But it can get pretty complicated. That’s when we decided to make it our mission to make great coffee more accessible. The name comes from the Spanish “Café Solo”, directly translated as “just coffee” which is the name given to black coffee or espresso. We think there’s something powerful about doing one thing well. Simplifying, not complicating. We’re not interested in trying to do everything. We’ll focus on doing our one thing well, so our customers can focus on doing their one thing well. Whilst we are hugely passionate about coffee itself, we feel our true love for coffee is found in its use and its effect. Coffee makes us focussed, dynamic and energetic. Characteristics that enable productivity and creativity. Modern coffee companies are notoriously non-inclusive. Lots of jargon. Lots of snobbery. Lots of facial hair. As a modern coffee company ourselves, we feel that it is our right to avoid talking altitudes and terroir. We don’t feel the need to celebrate just the coffee, we want to also celebrate what it allows us to do.
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