About GUM'vees

Great Tasting Functional Gummies That Sell GUMvees are made-in-Canada nutritional gummies designed to drive sell-through, repeat purchases, and category growth. Retailers love them because they convert first-time buyers with great taste and easy compliance, stand out from standard gummy vitamins, and fit perfectly in small and mid-size stores looking to offer approachable, on-trend wellness products. Founded by Alberta-based food scientist Jolene Ali, Gummy Nutrition Lab was born from a simple idea: supplements should be effective, enjoyable, and easy to take. Jolene wanted to create products that fit into the busy lives of women balancing careers, family, and self-care without the hassle of pills or powders. Our best-selling creatine gummies support metabolic health, muscle strength, energy, and performance—one of the few creatine products designed specifically for women in a gummy format. The line also includes collagen and biotin for beauty, as well as prebiotic fibre for gut health. All gummies are available in trial-friendly bags, giving customers a low-cost way to try and encouraging repeat purchases. Made with Canadian pea fibre, beet sugar, and honey, our clean-label, small-batch production ensures consistent quality and reliable supply. GUMvees are on-trend gummies that delight customers, drive loyalty, and grow their wellness category—a perfect fit for stores that want approachable, high-quality products with strong sell-through.Read their story