About Nothing is Perfect

Nothing is Perfect, was born in 2018 an almost iconoclastic, avant-garde and experimental idea by Mattia Cappetta that wants to express his creativity through recycling, transformation and reinterpretation, as a emotion, a single timeless proposal that overlooks all the rules and laws resisting the classic standards of fashion, trying to oppose the mere commercial flow. Starting from the certainty that the current world is governed by the pursuit of perfection, that the canons of beauty known become guidelines for fashion companies, the brand decides to go against the current and take a completely opposite road seeking true beauty in imperfection, imperfection turns into a distinctive sign and uniqueness. The new orientation provides for contradiction as a pride. The fashion industry is changing and it needs a vigorous impulse that starts from the awareness that the models imposed are important but limited, variable and not necessarily true. The strength of the brand lies in the ability to unpack them by proposing new ones, considering the confusion that comes from them. The models presented are not a way to explain how things are, but they are an openness to mess as the only way to see reality. The mess is something interesting and stimulating and not something to suppress.Read their story