About Alex + Nova

Alex and Nova are two happy little kids born and raised in the San Francisco Bay Area. They’re the inspiration, the models, and the first customers for everything we sell and create. - Meet Alex Alex never walks. Once he learned how to run, that’s all he’s done since. He’ll run right up to anyone he meets to greet them with a big belly laugh and loads of enthusiasm. - Meet Nova Nova is very comfortable in her own skin, whether she’s reading by herself, talking with grown-ups, or playing with her friends. She’s sensible, observant, and confident - definitely the “big sister” of the two. - Who are you? Hi! We’re Rainie and Jing, Alex and Nova’s moms. Rainie is an interior designer with a love for fashion design. Jing is a seasoned entrepreneur who graduated with an MBA in supply chain management and launched her own bridal shop in the San Francisco Bay Area. When we first met at a support group for first-time mothers, we became fast friends. We realized that we both shared a love for simple, unique, and playful clothes that allow our kids to express their individuality. We put Rainie’s design background and Jing’s business expertise together, took inspiration from our own kids, and Alex + Nova was born! - What makes Alex + Nova special? We only sell quality products that we would give to our own kids. We aim to spread happiness. We strive to promote good quality and kindness towards others while exemplifying hard work and dedication.Read their story