About SJW BAGS LONDON

SJW Bags, a sustainable bag brand that celebrates colourful ikat designs and traditional handcrafts, is founded by Alev Ozturk, Turkish-British designer who lives in St John's Wood, London. She loves the melting pot of different cultures that makes London so unique and vibrant. She first had the idea to start her own handbag line after local friends saw her designs made with sustainable, hand dyed, hand woven ikat from Central Asia. The community here has been so encouraging and supportive that she even named her brand after them - the SJW in SJW Bags London actually stands for St. John’s Wood, a north west enclave in London. Her business is all about women supporting each other, from the close-knit community in her neighbourhood to the talented artisans she works with in Istanbul and Fergana Valley. As a sustainable brand that is inspired by a sense of community, her designs create a positive impact, and she aims to focus on charitable projects and brand collaborations. SJW Bags represents an affordable luxury handbag label from UK offering a colourful range of unique, sustainable designs made using environmentally-friendly, zero-waste fabrics by skilled independent artisans. Read their story