About Superkin

Superkin is Not a Maternity brand. We're challenging the outdated motherhood narrative. The mission of Superkin is to improve the work lives of parents. We consult on policy and programming to grow productivity, increase retention and attract top talent. The *Add to Resume tee campaign was born to bring the mojo back to parents who've survived the challenges of 2020. By popular demand, their trademarked *Add to Resume: Grew A Human campaign led to two additions: Raising Humans and Raising A Human. Buy the tees and mugs for yourself, your spouse, bff and colleagues! Read their story