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Lilac was born out of the need to feed our children in the middle of winter without giving up comfortable, practical dresses that fit our casual chic style. We mothers don't want to always wear jeans and ponytails but we don't have the same time we had before. These dresses allow us to dress up quickly and their versatility offers us the possibility of various looks, playing with accessories or shoes. In addition, their quality and timelessness allows them to be worn during pregnancy, breastfeeding and maternity.
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Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
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Unlock wholesale pricing
Lilac was born out of the need to feed our children in the middle of winter without giving up comfortable, practical dresses that fit our casual chic style. We mothers don't want to always wear jeans and ponytails but we don't have the same time we had before. These dresses allow us to dress up quickly and their versatility offers us the possibility of various looks, playing with accessories or shoes. In addition, their quality and timelessness allows them to be worn during pregnancy, breastfeeding and maternity.
