About Lucky Alice

Lucky Alice was founded by German-Chinese illustrator Anna Tjan in the wake of the 2020 pandemic. What began at the kitchen table in her East London home as a creative reset and a way to reconnect with her art school roots quickly grew into something much bigger. Sketch by sketch, idea by idea, Anna found herself building a vibrant world of illustrated goods that aim to strengthen connections, spread smiles and add a little magic to the everyday. At its heart, Lucky Alice is about striking a balance between fun and feeling. With a signature style that pairs Anna's strong, hand-drawn visuals with uplifting messages, each piece celebrates both playfulness and depth. Our paper goods are designed not only to look beautiful, but to feel meaningful. From a cheeky card for a friend's birthday to a colourful print that brings a little magic to your walls, Lucky Alice makes stationery with soul, designed to add joy to your day. Lucky Alice isn’t just about pretty things — it’s about creating with purpose. Sustainability is at the forefront, with eco-friendly materials and mindful production choices guiding every product. The brand celebrates diversity and inclusion, champions strong voices and stories that deserve to be seen and heard. Above all, Lucky Alice is built on connection: sharing warmth, celebrating friendships, and finding colour in the everyday.Read their story