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Label B was born out of the realization that fashion doesn’t have to suck for our planet. After being exposed to the amount of waste she herself was contributing to in the corporate market, designer and founder Bri O’Shea said enough is enough. Her dream of creating a brand that represented her core values of sustainability, quality and versatility was formed. Quality over quantity and intentional design are the foundations of the label. “I want to create pieces that are effortlessly cool for girls that are perfectly undone. I truly believe that less is more so creating reversible swimwear out of dead-stock and recycled materials seems like a natural fit.” -Bri All pieces are thoughtfully designed by Bri and made in sunny Florida.
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Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
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Label B was born out of the realization that fashion doesn’t have to suck for our planet. After being exposed to the amount of waste she herself was contributing to in the corporate market, designer and founder Bri O’Shea said enough is enough. Her dream of creating a brand that represented her core values of sustainability, quality and versatility was formed. Quality over quantity and intentional design are the foundations of the label. “I want to create pieces that are effortlessly cool for girls that are perfectly undone. I truly believe that less is more so creating reversible swimwear out of dead-stock and recycled materials seems like a natural fit.” -Bri All pieces are thoughtfully designed by Bri and made in sunny Florida.
