Latched and Hooked Beauty was started in May 2016 by Tiffini Gatlin. Latched and Hooked Beauty is Black owned and woman operated and has a scalp first approach to textured hair care with a mission to diversify the hair extension space with high performance synthetic hair fibers and clean formulas that don't irritate or cause inflammation of the scalp. Our vision is to make beauty simple for Black women using our ready to wear synthetic hair extensions that decrease the amount of time a Black woman spends in the mirror preparing for the most important moments of her day. We know that as Black women our hair sets the tone for the day, which is why we started with a product that speaks to our customer's top priority when she wants to feel her most confident--her hair. Latched and Hooked Beauty has diversified the hair extension category of beauty and we are making it accessible for Black women to wear synthetic hair extensions without compromising their health, their skin or their confidence.