About True + Luscious

Makeup meets wellness in a burst of brilliant color at True + Luscious. Clean formulas, real results. Created by beauty industry veteran, Mehir Sethi, after a lifetime of battling breakouts and sensitive skin, our products are formulated without more than 1800 ingredients commonly found in conventional cosmetics. Our mission: Good. Clean. Glam By offering a gorgeous collection of 100% vegan and cruelty free clean beauty essentials, we want to clean up your makeup bag. Conscious Beauty Our founder and team believes in the health of your skin, and the planet. We source only the best plant-derived botanicals and sustainable ingredients, while designing our packaging for minimum waste. Read their story