About The Mayfair Group

Welcome to #MayfairWorld We’re here to be your internet happy place through purposeful campaigns and product, feel-good content, and an empowering digital community. We’re changing the narrative around unrealistic societal standards and celebrating the unfiltered human experience that connects us all. In our world, vulnerability is universal, empathy is critical, and authenticity is your superpower. At Mayfair, we’re not just building a brand, we’re building a legacy. This mindset has been in our DNA since day one. Our Founder, Sam Abrahart, launched The Mayfair Group in 2017. After years of struggling with her mental health, she sought to create a more meaningful life through uplifting content and a digital safe space. We’re now focused on building Mayfair as a global lifestyle brand that enhances our communities daily lives. We believe campaigns can be used as a catalyst for conversation and change. Our vision is through purposeful messaging and products, we can help people feel seen, heard, and understood for who they are. At Mayfair, we want to be the brand for everyone as we believe there is no limit to the power of positivity. Our mission is to not just to make you look good, but help you FEEL good too. Join the brand that’s building a legacy. Everyone’s welcome in our world. Read their story