About LullaBaby

As a new mom, I learned fast that sleep isn’t a “nice to have.” It’s survival. With my first baby, I tried swaddle after swaddle and kept running into the same issues: they were too loose, slipped out of place, or were frustrating to use at 2 a.m. My husband and I created LullaBaby because we wanted a swaddle that felt truly secure, stayed put, and was simple when you’re exhausted. Our flagship is the Double Dream Swaddle, built around a dual-wing design. Inner wings keep baby’s arms snug, and outer wings fasten with Velcro for a secure, comforting fit that helps reduce the startle reflex. It’s made with soft, breathable 100% cotton and includes a two-way zipper so diaper changes are easier without fully unwrapping baby. We started LullaBaby for one reason: to help families get more rest. We’re grateful for the parents who tell us bedtime feels calmer and sleep comes easier. For retailers, the Double Dream Swaddle is a premium, giftable essential with a clear point of difference and the kind of product families come back for.Read their story