TRUSTED BY HUNDREDS OF THOUSANDS OF RETAILERS
Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
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Hi, I'm Moumita! Growing up, my relationship with my skin was unhealthy and toxic. I faced a lot of colorism for having a deep complexion. In many South Asian cultures, having darker skin is seen as unattractive or “dirty”. I wish I could say I grew up loving homemade Indian skincare, but that just isn't true. I remember being in India and asking my mom to take me to the beauty salon to get a bleaching facial because I felt so insecure about my complexion. Looking back, I feel sad for my younger self and wish I had the confidence I do now. I know thousands of other young girls feel the same way I did. I felt conflicted between wanting to love natural Indian beauty recipes, but struggled with the skin-lightening culture that came with them. ZAILA is my way of taking ownership of my experiences and making a difference in the South Asian beauty space. My hope for ZAILA is to be the fun, skin-positive beauty brand that all the young girls like me needed growing up. Thank you for being part of this journey! Wishing you happy and healthy skin, Moumita (founder)
Hi, I'm Moumita! Growing up, my relationship with my skin was unhealthy and toxic. I faced a lot of colorism for having a deep complexion. In many South Asian cultures, having darker skin is seen as unattractive or “dirty”. I wish I could say I grew up loving homemade Indian skincare, but that just isn't true. I remember being in India and asking my mom to take me to the beauty salon to get a bleaching facial because I felt so insecure about my complexion. Looking back, I feel sad for my younger self and wish I had the confidence I do now. I know thousands of other young girls feel the same way I did. I felt conflicted between wanting to love natural Indian beauty recipes, but struggled with the skin-lightening culture that came with them. ZAILA is my way of taking ownership of my experiences and making a difference in the South Asian beauty space. My hope for ZAILA is to be the fun, skin-positive beauty brand that all the young girls like me needed growing up. Thank you for being part of this journey! Wishing you happy and healthy skin, Moumita (founder)
