About The Shoelace Brand

The Shoelace Brand was founded on a simple belief: style lives in the little things. What started with shoelaces has grown into a brand creating fashion accessories from top to toe. By focusing on small, interchangeable details, we help customers refresh their look instantly—without replacing their wardrobe. Today, The Shoelace Brand designs statement accessories that elevate both shoes and outfits through colour, texture and thoughtful design. From shoelaces and shoe accessories to button charms and wearable details, every product is created to be easy to style, easy to display and easy to sell. Our collections combine trend-driven design with timeless appeal, making them strong impulse-buys and natural upsell products for shoe stores, fashion boutiques, gift shops and lifestyle retailers. No sizing. No fitting. Just instant transformation. The Shoelace Brand is about adding personality, playfulness and polish—one small detail at a time. Details from top to toe – because style lives in the little things.Read their story