About HOUSE OF HOFU

In Japanese, the word HOFU means ‘abundant’ and at the heart of House of HOFU is a love of, and a commitment to, living a life of abundance and joy. House of HOFU was founded in response to a changing world and a shift in the zeitgeist as individuals refuse to be limited by traditional societal structures. A new-found freedom from the normality of nine to five, an independence from designated workspaces, and an emancipation from the dress codes that go with them, has inspired HOFU’s collection of unique kaftans, gender-inclusive fragrances and plant-based leather bags.Read their story