About Al Frugoni

Al Frugoni, founder of the Al Frugoni seasonings line, is a true master of open-fire cooking. Born in Argentina and now thriving in Texas, he has built a career blending the rich barbecue traditions of both cultures, creating bold and unforgettable flavors. Recognized as one of the leading experts in open-fire grilling, Al inspires thousands of people to cook, share, and celebrate around the fire. His passion goes far beyond technique — for him, grilling is about connection: “Open-fire cooking takes us back to simpler times and reminds us of what really matters. It brings people together! Rain or shine, I love grilling — nothing is more meaningful than sharing food with others. Open-fire cooking isn’t just a way of making a meal, it’s a way of life.” That same philosophy lives in every bottle of Al Frugoni seasonings — crafted to help you bring friends and family together around unforgettable meals.Read their story