About Happy Inside

After having to sell his food-truck due to Covid-19, our founder Charlie started experimenting in his home kitchen. He had become disillusioned with the soft drinks that were available online and in stores. He wanted to create a drink that tasted amazing and would not make his chronic gut health issues (ulcerative colitis) any worse. He decided to combine fruit juices with water and botanicals to create drinks full of natural ingredients, but that tasted delicious too. He added the superstar botanical Japanese knotweed to the recipes and was very pleased with the results, his body felt the happiest it had in years...not to mention his mind too! Japanese knotweed is a natural antioxidant that has been used for thousands of years, it contributes towards the microbiome - the happy bacteria in your gut, and the normal function of the immune system (don't worry, you can't taste it!) After working on a business plan and cash flow forecast for a couple of months, as well as carrying out market research with 50 friends and family as taster guinea pigs to nail the recipes down, he decided to apply for the Government-backed ‘Start Up Loan scheme’. In August 2020 they approved the loan overnight and since then Happy Inside, launched within the space of 6 months has managed to go from initial concept to an online store, listings with national retailers and restaurants, prestige UK grocery stores and 15 minute grocery delivery apps. 1% of all sales are donated to Mind charity. Read their story