About SoYoung

We believe that small, daily, consistent steps taken over time fuels massive change. Our tagline “Pack Your Power” reflects our belief that planning ahead, and intentionally starting each day with your goals in mind, is the first step in creating a powerfully intentional life. Our lunch bags are designed for people to do just that. SoYoung’s brand story is one of transformation, starting with the founder, Catherine Choi’s, origin story of recovery from substance addiction in her 20s which ultimately led her to start her company as an exercise in taking small, planned steps towards a massive goal, as a way to limit self-doubt. For Catherine and SoYoung, the deep hope is that others may see the potential in themselves and know that they are not alone, empowering them to take those same small steps towards their own dreams.Read their story