About Faith in Nature

Faith In Nature has been putting Nature first since 1974. Our vegan, cruelty free, at least 99% natural origin products for hair, skin and home make it easier for everyone to make better choices for themselves and the planet, every day. Pioneers of the natural movement in the 70s, we continue to lead the way. In 2022, we became the first company in the world to make Nature a director, reimagining the way the world does business. In 2024, we launched the first product evolutions that are a direct response to Nature’s role as a voting director of the company – moving into infinitely recyclable aluminium, adding more active naturals to every bottle and sourcing ingredients that give back to Nature. Our name means ‘absolute trust and confidence in Nature’. We have absolute trust and confidence that active natural ingredients are better both in terms of efficacy and wellbeing. We have absolute trust and confidence that by giving Nature a seat and a vote on our board, we make better decisions that take the natural world into account, and better the way the world does business. We have absolute trust and confidence that when everyone can go natural, everything gets better. We have absolute trust and confidence in operating a Nature-positive business, focused on minimising its impact on the natural world.Read their story