About GOOD MORNING KEITH

In the '60s a new generation started to rethink our societies by questioning Women's rights, Military interventions, Human sexuality, Authority, Ecology, and the use of Psychedelic drugs. Following these concepts many key movements were born using fashion as a social marker. Inspired by the musical and cultural movements of this area, Good Morning Keith was founded around the key ideas of the sixties counterculture: ecological awareness, higher consciousness & personal empowerment. We design clothes to dress free minds, rebels, believers, artists and daydreamers. We believe that they're the ones who can make things move forward and lead to a better earth. Why? because they're crazy enough to do it. By being sensitive to different means of expression we approach our work with the music, the books, the movies and the key ideas of the sixties. Knowing the harmful impact of the fashion industry on the environment, we attach a great amount of importance to ethics and sustainability! We're working with a fully organic cotton-certified GOTS, FAIR WEAR and OEKO-TEX. Conscious of the excessive production caused by the fashion industry schedule, we've decided to take control of our own production calendar. We've always been careful when it comes to sustainability, the quality of our manufacturing and the way we deal with humans. We will never let any ideas spoil those values.Read their story