About JuJu

At JuJu Footwear we're exceptionally proud to call ourselves the creators of the original British Jelly Shoe and have been manufacturing iconic PVC sandals and children's wellington boots in our own factory for over 30 years. Juju started life in 1986 as injection moulders to the shoe trade in the UK. A family run business founded by Peter Rushton and Richard Ablett (Rushton Ablett Ltd) based in the same factory we produce in now in Northampton "The shoe capital of Britain", we pioneered the production of the original injection sandals. These were soon nicknamed "Jelly Shoes" due to their soft jelly like finish and soon became a fashion and seaside favourite.Read their story