About Up North Attitude

It started with a weekend trip to Bellaire, Michigan—those sun-warmed lake days, starry bonfire nights, and long, winding drives through pine-covered backroads. I was looking for something to bring that feeling home… and all I could find was the same old tourist tees: oversized, outdated, and totally missing the vibe. That’s when Up North Attitude was born. At Up North Attitude, we design apparel and gifts that blend Northern Michigan nostalgia with modern, playful design. Whether you're a cottage weekender, cherry festival regular, or full-time mitten dweller, our products let you wear your love for the Great Lakes State with pride—and a little wink. We're inspired by the places that make your soul exhale—like sunrise on Torch Lake, tailgates in Ann Arbor, or fall drives through the Tunnel of Trees. We’re fueled by bold fonts, soft fabrics, unexpected humor, and all the good-natured sarcasm that makes the Midwest feel like home.Read their story