About Good Luck

At Good Luck, we believe that great riding apparel shouldn’t come with a sky-high price tag. It should be functional, stylish, and, most importantly, accessible—because every rider deserves to feel confident in and out of the saddle. Born from a deep love of the sport and an understanding of the reality that riding is expensive enough already, we set out to create affordable equestrian apparel that doesn’t compromise on quality, fit, or style. Whether you’re heading to the ring, hacking out, or just hanging out at the barn, our pieces are designed to keep up with the real-life equestrian lifestyle—the early mornings, the long show days, the last-minute tack checks, and everything in between. But we wanted to add something special—a little bit of good luck. We know that in riding, luck is what happens when preparation meets opportunity, but it never hurts to have a little extra on your side. That’s why Good Luck isn’t just a name—it’s woven into our brand. It’s that small boost of confidence before you walk into the show ring. It’s the feeling of landing the perfect distance. It’s the quiet belief that no matter what, you’ve got this.Read their story